Wondagurl: Instagram contributed to her Drake collaboration (Music Marketing)

Wondagurl : How Instagram led her first collaboration with Drake (Music Marketing)

Discover here a music marketing case to study : Wondagurl, the success of talented black female music producer of Travis Scott and Drake. In Producer Marketing world, social Media Marketing has a main importance for Modern Music Producers

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Wait…Who is Wondagurl?

Ebony Naomi Oshunrinde was born on December 28, 1996 in Ontario, Canada. WondaGurl started producing on her keyboard at the age of 9. She entered the Battle of The Beat Makers competition in Toronto at the age of 15 and won first place.

WondaGurl became a protégé of Boi-1da and worked regularly with Travis Scott. She has since worked with other major artists and producers. WondaGurl notably produced Travis Scott’s hit “Antidote”, which was co-produced by Eestbound. WondaGurl would eventually sign Eestbound to her label, becoming her first artist.

Wondagurl produces beats also for :

  • SZA
  • Jay Z
  • Rihanna
  • Drake
  • Big Sean
  • Eminem and many more

In July 2020, WondaGurl signed a global publishing deal with Travis Scott’s Cactus Jack Publishing and Sony / ATV Music Publishing, in collaboration with her own record label and publishing company : Wonderchild Music.

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Instagram & Wondagurl’s Career

After producing for various notable artists such as Jay Z’s “Crown,” Wondagurl told MTV News, that she wanted to work with Drake. Now, she’s worked with Drizzy multiple times.

I made the beat at my house and then I finished it at a studio,” Wundagurl told MTV News

“When I finished it, I sent Drake a video through Instagram, through the Direct Message that they have on there.

I asked him,  ‘Would you rap on this?’ He said it was really hard, but to send it. So, I sent it and it turned into [‘Used To’].”– Wundagurl ITW for MTV News

Producer Marketing Guide : Level up

Like Wondagurl, you can see whether you already have contacts or not, discuss and exchange on social networks can :

  • increase your professional network in the music industry
  • provoke unexpected and hard-to-get collaborations

If you want to know more about Producer Marketing, download our complete Producer Marketing Guide on Budget with :

  • Social Media Marketing strategies
  • Email Marketing
  • Music Distribution tips and many more

Download our Producer Marketing Guide : here

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